How Many Keywords Should You Use On A Page?

Many people ask me how many keywords to focus on in a website. Well the answer depends on the keywords that you want to use and how related they are to each other.

The right keyword research wont be too hard to come up to find. Start with a list of 5–10 keywords. But being said, it doesn’t mean you should focus on all 10!

Let’s first discuss the rules of keyword hierarchy. There are 3 main types of keywords for SEO:

1. Primary Keyword
2. Secondary Keywords
3. Additional Keywords

Your primary keyword should be the main focus of the entire article, so the title and ensuing content should reflect that. You can’t really write a good piece of content about 2 separate topics, so only one primary keyword should be used to drive the meat of the content forward.

Secondary keywords are complementary keywords to the primary one, but just slight variations. Usually a main topic will include 3–5 main talking points so using a handful of those secondary keywords makes sense.

Additional keywords are just any other related keywords that are phrased or spelled differently than the first two but mean the same thing. This is a catch-all net to get different variations of your main keywords in there to try and rank for one (or all) of them. Typically, “long-tail” keywords would be included in this category.